Filtering down sites based on quality will save significant time and improve a link building campaign’s impact. This painful fact is because: Link building is time-consuming, and narrowing down sites by quality metrics or criteria can ensure...
In this episode, Kevin talks with Rich Missey, Global Technical SEO Manager at Groupon about the use of sub-folders, sub-domains and CCTLDs (country code top-level domains) in international SEO. Transcript Kevin: Hi everyone, today we have Rich...
Kevin talks with Craig Harkins, Manager of Global SEO at InterContinental Hotels Group (IHG), a global hotel group with over 5,656 hotels across nearly 100 countries (source: Wikipedia).This episode covers:-The changes in hotel search trends from...
South Park’s latest episode, called Deep Learning, nailed the opportunity cost of ChatGPT and generative AI… Authenticity. The quick summary (ChatGPT assisted): Stan and his friends use ChatGPT to write romantic texts and school essays...
The State of Link Building report for 2022 surveyed almost 300 digital marketers, and asked the question “what attributes of link building do you focus on when it comes to positively influencing organic search ranking?” 72% answers...
Unlinked brand mentions have proven to be a, somewhat, timeless tool to securing highly contextual links. If you’re strictly against paid link building, you will like this approach because you most likely won’t have to pay for them...
In this episode, Kevin has an engaging conversation with Christoph Cemper, Founder of LinkResearchTools.com about how Google treats link building and how it impacts SEO Transcript Kevin: Hey everyone, this is Kevin Rowe, founder of Purelinq and your...
Kevin has a lively conversation with Rand Fishkin, co-founder of SparkToro, and previous co-founder of Moz. They talk about how Google’s reps bullied Moz into pulling features from the Mozbar, uninviting speakers from Mozcon, pulling features...
The Future of SEO In this episode, Kevin talks with Viola Eva, Founder of FLOW SEO about the changing landscape in the SEO arena and how to adjust strategy and adapt to a world that has been forced to operate virtually. Transcript I’m Kevin...
Link building is an entire industry in itself. It involves researching, writing, and outreach. Building valuable backlinks is complex and best done by a team of people, not just one individual. With so much to consider and so many separate elements...